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	<title>Push &#124; Digital Thinking &#124; websites, social media, online advertising, online video &#124; Canberra Australia &#124;</title>
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		<title>Facebook Declares War on Marketing</title>
		<link>http://pushagency.net/2012/03/facebook-declares-war-on-marketing/</link>
		<comments>http://pushagency.net/2012/03/facebook-declares-war-on-marketing/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 00:19:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://pushagency.net/?p=508</guid>
		<description><![CDATA[As keen watchers of Facebook, we have always been aware of their dislike of traditional marketers and their somewhat glib approach to their platform. The last few weeks, Facebook has rolled out some very significant changes that will (thankfully) kill off old school marketing. The most significant change is the introduction of Timeline to brand pages and places. While this will mean a new look for Pages, the most significant change is the removal of custom landing tabs and fan-gating. In plain english, these were the graphically rich pages that greet you with the obligatory &#8220;Like us to get &#8230;&#8221; (that&#8217;s the fan-gating). So, brands can no longer attract fans with gimmicks. They now need to work on social engagement. And that&#8217;s a huge subject that we can&#8217;t possibly cover in this post. Now the rumours are flying thick and fast that the old &#8220;Like&#8221; mechanism is on the chopping [...]]]></description>
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		<title>The Pause Button and the Elephant</title>
		<link>http://pushagency.net/2011/11/the-pause-button-and-the-elephant/</link>
		<comments>http://pushagency.net/2011/11/the-pause-button-and-the-elephant/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 03:42:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://pushagency.net/?p=498</guid>
		<description><![CDATA[The recent #qantasluxury Twitter debacle is a classic social media stuff-up. Here at PUSH, we often work with clients on what is often referred to as PR 2.0. It’s a dark art that is never straightforward. As an example, we have been working with a client in the past few weeks who was the subject of a particularly nasty social media campaign. As things turned out, a competitor brewed up the trouble. It’s surprising how often that happens. Looking back, the most important advice we gave our client was about the value of the pause button. We were able to convince them to hold fire at strategic points in the counter insurgency, as we like to call it. Like many things in this crazy social media world, it seems counter-intuitive. Conventional wisdom is that one needs to react to negative comments quickly. In their case, we counselled them to pause [...]]]></description>
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		<title>The Secret Social Ingredient</title>
		<link>http://pushagency.net/2011/10/the-secret-social-ingredient/</link>
		<comments>http://pushagency.net/2011/10/the-secret-social-ingredient/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 07:36:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://pushagency.net/?p=479</guid>
		<description><![CDATA[We are blessed to work with great clients who are committed to this online and social media thing. It makes our job a lot easier when that commitment is in place. But there is one recurring issue that our clients are struggling with. It’s the new pressures on time and resources that a commitment to digital and social places on you. You may be a politician, a retailer, or a sporting team (to use some totally anonymous examples ) but you will face the same issue. Our clients have become well-versed in the role of publisher. Not that long ago it was a completely foreign concept. No longer are you just a politician, retailer, or sporting team (to use some totally anonymous examples), you also have to become a publisher of content. Then social media comes along and moves the goal posts again. Now you have to engage in conversations [...]]]></description>
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		<title>RIP Steve Jobs</title>
		<link>http://pushagency.net/2011/10/rip-steve-jobs/</link>
		<comments>http://pushagency.net/2011/10/rip-steve-jobs/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 02:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://pushagency.net/?p=464</guid>
		<description><![CDATA[ A lot has been written about Steve Jobs since his death. For PUSH, his legacy is simplicity and beauty. No person has championed these wonderful qualities more. Of course, the most obvious expression of these is the hardware and software that Apple creates. Without them PUSH would simply not exist. However, we often find ourselves using the Apple website as an exemplar of what a website should be. It’s often the perfect way to visualise our thinking to a client. It is the most successful ecommerce site on the planet, in dollar terms. Yet it is beguiling in its simplicity. And it’s beautiful. As Jobs said “Some people think design means how it looks. But of course, if you dig deeper, it&#8217;s really how it works. The design of the Mac wasn&#8217;t what it looked like, although that was part of it. Primarily, it was how it worked. To design [...]]]></description>
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		<title>No Experts</title>
		<link>http://pushagency.net/2011/09/no-experts/</link>
		<comments>http://pushagency.net/2011/09/no-experts/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 06:03:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://pushagency.net/?p=433</guid>
		<description><![CDATA[&#160; We hear a lot about social media “experts”. We even get called it often. It’s not something that sits easy with us. It’s not something we think you could call anyone &#8211; yet. What we can live with is the idea that we are working hard to become experts. We might be a bit ahead of others but in the social space, knowledge gained yesterday can be redundant today. What was working yesterday might not work tomorrow. That’s what makes it the most fun you can have standing up. It keeps you young, that’s for sure. In this fog of uncertainty, it certainly helps to have been in the web game for a couple of decades. It also helps to be naturally social people. While the technology keeps changing and the big players keep fine-tuning their algorithms, the good news is that the fundamentals are only getting more certain. [...]]]></description>
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		<title>FaceBook Affinity</title>
		<link>http://pushagency.net/2011/09/monthly-wrap-september-11/</link>
		<comments>http://pushagency.net/2011/09/monthly-wrap-september-11/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 04:12:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://pushagency.net/testing/?p=273</guid>
		<description><![CDATA[The big story this month has been the major changes to FaceBook. The change that has grabbed most attention is the introduction of the TimeLine to replace profiles. It’s a big change for sure. But the changes that will impact on corporate FaceBook use were less publicised. Broadly, it looks like there has been some major tweaking to the EdgeRank algorithm that will make it even harder to get noticed. It seems that FaceBook has taken a heavier hand on what displays in newsfeeds. The central concept of affinity appears to have been weighted up and the secondary concepts of time and weight have been put on steroids. We have started our testing in earnest and we have already discovered that newsfeed punishment can be swift and brutal. It’s a worry for corporates who might inadvertently be struck off newsfeeds for a very long time. The introduction of the new [...]]]></description>
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		<title>JetBlue Gives Good Twitter</title>
		<link>http://pushagency.net/2011/09/jetblue-gives-good-twitter/</link>
		<comments>http://pushagency.net/2011/09/jetblue-gives-good-twitter/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 01:53:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://pushagency.net/testing/?p=293</guid>
		<description><![CDATA[JetBlue has amassed 1,650,113 followers. That is a lot of people. So, what has inspired so many people to follow the airline. They don’t offer a “complaints” service via Twitter. They don’t post actual flight details. So, it is a mystery &#8230; perhaps. But when you look closer at their posts you get some clues. Let’s look at just one. So, what has this @CulinaryHScotch person said that prompted JetBlue to talk to her? That’s it, that is all she said and JetBlue had replied within minutes. So, what does she do? She tweets again after her flight. And all was well in the world of JetBlue and @CulinaryHScotch. We can go on and on with examples of JetBlue winning over people with their great use of Twitter but perhaps we should hand over the microphone to Morgan Johnston, manager of corporate communications at Jet Blue. “Our goal is to make ourselves [...]]]></description>
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		<title>Authentic Is The New Black</title>
		<link>http://pushagency.net/2011/09/hello-world/</link>
		<comments>http://pushagency.net/2011/09/hello-world/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 07:28:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://pushagency.net/testing/?p=1</guid>
		<description><![CDATA[&#8220;Authentic&#8221; is a word thrown around in marketing circles with abandon. It’s become just another glib pronouncement used to describe almost every marketing effort. In the digital space, authentic is a profound concept.  The web, and especially the social web, is all about being authentic. To quote the wonderful Judy Garland, always be a first-rate version of yourself, instead of a second-rate version of somebody else. It sounds pretty simple but you would be surprised at how often the above Dilbert cartoon is too close to the truth. You will find a lot of blogs by prominent people such as politicians that are just rehashes of press releases written by staff. And that leads us to our recent work with Katy Gallagher, our Chief Minister. Katy is the real deal. She really wants to have a conversation with Canberrans. It’s easy to be cynical about that but we found out how [...]]]></description>
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		<title>The Old Twitter Question</title>
		<link>http://pushagency.net/2011/09/the-old-twitter-question/</link>
		<comments>http://pushagency.net/2011/09/the-old-twitter-question/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 01:42:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://pushagency.net/testing/?p=71</guid>
		<description><![CDATA[Most weeks someone comes to us with the old Twitter question. Should we be on Twitter? Our response is often blunt &#8211; Why? It’s a fair question that is met with a confused look. Often they have been told by someone that they should be on Twitter or they have read it somewhere. A recent conference can often be the culprit. Lately we are seeing people who are already on Twitter that want us to help them get more followers. The “why” is even more pertinent on these occasions. Why would someone follow you? Once we have established that their original question only begs more questions, we are able to drill down. It’s not rocket science. Twitter is about conversations. Of course all social media is about conversations but Twitter is possibly more about conversations than any other social platform. So, it’s like life. What do you have to say, who [...]]]></description>
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		<title>Search Engine Snake Oil</title>
		<link>http://pushagency.net/2011/09/post-4/</link>
		<comments>http://pushagency.net/2011/09/post-4/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 07:21:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://pushagency.net/testing/?p=132</guid>
		<description><![CDATA[Spending a couple of decades in the web space, you see a lot of fads come and go. One of the most enduring has been SEO. It’s so enduring that we even list it in our services. But it’s really not a separate service. It’s in our DNA. Everything we do for our clients has a sharp eye on search engines. SEO proponents talk a lot about “tricks”. They sell people the notion that they can outsmart the complex algorithms behind Google and the other search engines. Perhaps they can. But why bother? Why would one want to trick such clever algorithms? You don’t need to trick Google. You just need to understand what it is trying to do and help it do that. It’s not rocket science. You only need to ask yourself what people will search for when looking for what you offer. Then you make sure you [...]]]></description>
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