RIP Steve Jobs

 A lot has been written about Steve Jobs since his death.

For PUSH, his legacy is simplicity and beauty.

No person has championed these wonderful qualities more.

Of course, the most obvious expression of these is the hardware and software that Apple creates. Without them PUSH would simply not exist.

However, we often find ourselves using the Apple website as an exemplar of what a website should be. It’s often the perfect way to visualise our thinking to a client.

It is the most successful ecommerce site on the planet, in dollar terms. Yet it is beguiling in its simplicity. And it’s beautiful.

As Jobs said “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

Amen to that Mr. Jobs. Rest In Peace.