The Old Twitter Question

Most weeks someone comes to us with the old Twitter question.

Should we be on Twitter?

Our response is often blunt – Why?

It’s a fair question that is met with a confused look.

Often they have been told by someone that they should be on Twitter or they have read it somewhere. A recent conference can often be the culprit.

Lately we are seeing people who are already on Twitter that want us to help them get more followers.

The “why” is even more pertinent on these occasions. Why would someone follow you?

Once we have established that their original question only begs more questions, we are able to drill down.

It’s not rocket science. Twitter is about conversations. Of course all social media is about conversations but Twitter is possibly more about conversations than any other social platform.

So, it’s like life. What do you have to say, who do you want to say it to, what do you want to hear from these people?

Then we can explore what happens when someone says something they don’t like. How will they react?

By this stage in our questions we are usually getting some insight into the original question. We are getting closer to being able to answer yes or no.

But the real question is – do you have the right consciousness for Twitter. Are you thinking right?

If you are thinking that its another channel for your to broadcast your message, you might need to adjust your thinking.