Search Engine Snake Oil

Spending a couple of decades in the web space, you see a lot of fads come and go.

One of the most enduring has been SEO. It’s so enduring that we even list it in our services.

But it’s really not a separate service. It’s in our DNA. Everything we do for our clients has a sharp eye on search engines.

SEO proponents talk a lot about “tricks”. They sell people the notion that they can outsmart the complex algorithms behind Google and the other search engines.

Perhaps they can.

But why bother? Why would one want to trick such clever algorithms?

You don’t need to trick Google. You just need to understand what it is trying to do and help it do that.

It’s not rocket science.

You only need to ask yourself what people will search for when looking for what you offer. Then you make sure you mention the type of expression in the text on your website.

Notice that we say “type of expression”. You can’t cover all possible permutations of what people might search for. Nor do you need to. Google is much smarter than SEO snake oil vendors claim.

Or better put, you just need to concentrate on your message. Make it authentic about what you do.

Tell your story as best as you can. Google will handle the rest.