No Experts

We hear a lot about social media “experts”. We even get called it often.

It’s not something that sits easy with us. It’s not something we think you could call anyone – yet.

What we can live with is the idea that we are working hard to become experts. We might be a bit ahead of others but in the social space, knowledge gained yesterday can be redundant today.

What was working yesterday might not work tomorrow.

That’s what makes it the most fun you can have standing up. It keeps you young, that’s for sure.

In this fog of uncertainty, it certainly helps to have been in the web game for a couple of decades. It also helps to be naturally social people.

While the technology keeps changing and the big players keep fine-tuning their algorithms, the good news is that the fundamentals are only getting more certain.

So, we are happy to be called experts in the fundamentals and we are tireless in our efforts to keep up with how these translate in the technology.

But if someone tells you they are a social media expert, get the hell out of there. They are kidding themselves.