JetBlue Gives Good Twitter

JetBlue has amassed 1,650,113 followers. That is a lot of people. So, what has inspired so many people to follow the airline. They don’t offer a “complaints” service via Twitter. They don’t post actual flight details.

So, it is a mystery … perhaps.

But when you look closer at their posts you get some clues.

Let’s look at just one.

So, what has this @CulinaryHScotch person said that prompted JetBlue to talk to her?

That’s it, that is all she said and JetBlue had replied within minutes.

So, what does she do?

She tweets again after her flight.

And all was well in the world of JetBlue and @CulinaryHScotch.

We can go on and on with examples of JetBlue winning over people with their great use of Twitter but perhaps we should hand over the microphone to Morgan Johnston, manager of corporate communications at Jet Blue.

“Our goal is to make ourselves available, help whenever possible, and to show that our brand is built by real people who care about our customers.”

Now that is what we call right thinking. It’s not rocket science.